Everyone is talking about SEO and the benefit it has for their businesses. But here is the irony, not everyone is asking the questions of what SEO is really about? And why should they engage it for their businesses?

Fine, we get it that no one likes it when they get turned down for asking a question. Luckily, we are here to help. We have some important SEO questions that you are reluctant to ask and provided a concise reply to all.

1. What exactly is SEO?

SEO is an acronym that stands for Search Engine Optimization. It’s a technique that allows website to rank higher and become more visible when searched for on search engines (Google, Yahoo, and Bing). This occurs when people search for a particular product or services that is related to your business.

2. How is SEO done?

How about we spell this into 2? The On-Page SEO and Off-page SEO.

On-page SEO is the part that has to do with the optimization of elements on the website for search engines. Elements like that include; page title, Meta description (data), heading tags, contents etc. It involves the following aspects like the speed of the website, time spent by the users, the contents shared and so on. Whatever the search engine can see on your website should be put through on-page optimization.

Off-page SEO is the part that has to do with the optimization of elements that are off the website. These elements include the likes of backlinks, social media account linking, external blogs, and your website contents etc.

3. What is the difference between inbound links and internal links?

Inbound links are links from other websites (most time relating websites) that links to contents on your website. Internal links are those links that are linked to other pages on your website. This two types of linking are useful for SEO as they help generate leads to your website.

4. Is there any difference between Organic & Paid results?

Organic results are those results that are showed on SERP (Search Engine Result Page) for free. The ranking for websites in this case is usually done based on an algorithm used by the search engine. While paid results (also known as inorganic results) are those results that are always shown on the top of the page or by the side. These links are paid for by advertisers to appear on different search engines.

5. When will I see results on SEO?

Hey, we need you to take a chill pill. It is not a one-time thing. It also requires lots of patience as results do not show immediately the process has been done. But we have some factors that will how fast or slow your result will show.

  • The amount of contents you create.
  • The quality and how relevant the content is.
  • How the content meets the needs of your audience.

Bigger websites see results faster than smaller ones. But wait for a period of a month before you change your SEO strategy. A business that is new to Search Engine Optimization will take longer time.