Email marketing works effectively when you are able to define your audience. Without a well-defined audience, it will be difficult to ascertain the level of impact and reach of your marketing campaign. Defining your audience helps you to know their tastes and preferences so you can channel that particular information that interests them.

According to statistics, it is reported that there are over 3.8 billion email users worldwide. Also, it said that on average, email generates $38 for every dollar spent, which is a 3,800% return on investment. Hence, this proves that email marketing will always be relevant as a tool for increased sales. However, increased sales are highly determined by the number of subscribers you are able to get. This means that you should create a means by which your target audience can sign up to your services. Many people who access the Internet use smart phones and are able to receive emails directly on their phones. Interestingly, studies show that, email is 40X more effective than Facebook and Twitter combined, can you beat that?

Choosing the right email campaign can be tasking but the right campaign is expected to push the customer take action. You can decide to send weekly newsletters or a welcome email series for new subscribers etc. You will have to decide which information is worth sharing and how frequently they should be sent. All email marketing campaigns do not suit all campaign, hence you should set up different lists for different types of emails. You will have to do as much learning as you can to get this done this efficiently. Another relevant aspect to consider is the design of the email campaign. It has an impact on your readers; a terrible email might turn them off and eventually make them stop reading.

A schedule refers to the frequency of your email campaigns. Not only is the schedule important, consistency is a key factor in your campaign. If you are not consistent, your readers might forget you and if your emails are too frequent they might just feel bothered. Hence, it is important to put a balance and ensure that your audience knows what to expect beforehand.

Finally, without a goal, you might not be able to measure your achievement. By the end of the email marketing campaign, are you able to achieve your benchmark? How much response was received and what impact was created? These questions must be answered at the end of the campaign.