As a business, one thing is clear, you must create content if you are looking at engaging your audience and giving them real value. Content, in whatever form can do a whole lot for your business. Creating great content is only half the trouble, though. The other half is the distribution and how to promote your content.

What is the value of good content when it is not available to the largest possible set of audience? In this article, we will be discussing five ways you can promote your content and improve its reach. If you fail at distribution and promotion, you have failed at content creation generally.

Pinterest ads – Cheap, fantastic

Pinterest is a visual-driven social media platform that has become increasingly popular over the last few years. Like most social media platforms, it started out as being ads-free. It has now been monetized and with users now over the hundred and ten million mark, it is a fantastic place to place your content ads.

Another thing to consider is the fact that Pinterest ads are really cheap and you can optimize keywords to ensure that you get good bang for your buck. As a business owner, it is only normal that is what you are looking out for.

Before you run a Pinterest ad, you want to familiarize yourself with the basics of Pinterest and how the platform works. You want to get really familiar with the platform before you put any of your cents into it.


Tumblr used to be a very sophisticated platform, it was acquired by Yahoo a couple of years back and it went to a whole new height. You can use Tumblr to promote your content, in the right way. This is an alternative way of promoting your content and like with popular social media site, you can add a link to your website or blog.

If you get your Tumblr platform right, you will find out the content that resonates most with your fan base and how you can best get to them.

Push notification via

One good thing about the digital world is the ability to preset things. When you are thinking about increasing your audience and your content penetration, you should think about push notification.

Push notifications are first off optional. Your subscribers can choose to either check-in for it or not. When they activate the push notification settings, they receive new articles and posts you publish.

Twitter untapped advertising

You might scroll around on twitter and feel that there are a lot of sponsored ads. That might be true to a large extent but then, the advertising which is going on Twitter is not actually utilized enough.

If you understand Twitter enough, you will know that the advertising can be better and you can still hedge it out with your twitter promotion for your brand.

Paying influencers

If you are looking at improving your content distribution spectrum, it is using influencers to help distribute your content. Paying influencers to help your content distribution can be the logical step if you are looking at opening up your content to a new crop of users and readers.

Influencers can come in as a little bit expensive, depending on what you are looking at achieving.

At marketing equals consumers, we are always on the lookout for new ways to help your business scale.