What do you know about PPC Advertising?
When it comes to digital marketing, there are tons of things to learn. And a couple of areas you must be savvy in. Your SEO game must be top-notch, you mustn’t be a novice in Email marketing, and you don’t want to neglect your social media campaigns! Even with these, there are still some additives that are non-negligible!
Quite a number of people know that digital marketing is a big deal, but only a few are aware of how extensive it is. Well, it is REALLY EXTENSIVE, and to get the best out of it, you can’t forfeit knowledge- you just need to know.
So, what is Pay-Per-Click advertising? Is it compulsory? How beneficial can it be to your business? Or, is it just one of those things that don’t really matter? We are about to find out!
Pay Per Click (PPC advertising) is precisely what the name portrays – payment is made for every single click. PPC advertising is a method of using search engine advertising to generate clicks to your ad, instead of ‘earning’ those clicks organically.
Simply put, it is a form of digital marketing where advertisers pay a fee every single time someone clicks on their ad. It sounds risky, right? It could go in two different ways- you just sit and wait for people to click your ad, and they don’t, or you get a lot of clicks and pay the search engine way less than you earn from it.
So, the question that pops up in mind is this: Should you go for it?
Let’s examine the potential benefits and pitfalls of PPC Marketing.
IT’S GREAT FOR SEARCHERS AND ADVERTISERS
PPC is a source of blessing to searchers and advertisers simultaneously.
For Advertisers – Advertisers are offered a unique medium of placing their message in front of an audience that is specifically and actively seeking out their products. Due to the fact that searchers specify their intent through their search query, advertisers can easily measure the quality of traffic that comes from search engine clicks.
For Searchers- Research shows that searchers click on paid search ads more often than other forms of digital advertising. What does this mean? It means that people don’t mind being advertised to, as long as the products and services advertised fit their needs. Because when we’re looking for products and services, we use search engines, the results(ads inclusive) are highly relevant to what we are looking for.
Additionally, Google has developed a brilliant formula for ensuring that PPC ads meet the user’s needs!
SPEED
With PPC marketing, advertisers can quickly drive a notable amount of traffic to their website. If handled properly, it is one of the fastest digital marketing strategies in driving traffic and conversion growth.
AGILITY
It’s effortless to make adjustments to improve your chances for a successful campaign, because performance data is accessible and available almost immediately.
POTENTIAL PITFALLS OF PAY-PER-CLICK ADVERTISING
Although there are distinct advantages to PPC marketing, the advertising model is not void of possible pitfalls, and advertisers should be aware of these.
COST
Depending on the industry you work in and your competition, PPC marketing can be costly. This is because you have to pay every time someone clicks on your ad(and some ad placements can cost over $80 per click!)
TIME INVESTMENT
It’s impossible to set up your PPC campaigns and just leave them. You need time for optimization and improvement to get the best results.
JUNK TRAFFIC
In business, many people play dirty and would seize any opportunity to bring their competitors down. Your competitors can play dirty by clicking on your ads to make sure you spend more on the ad. It might look pretty good in the PPC report, but you won’t get any results out of it.
If you’re interested in PPC marketing, don’t get discouraged. It’s possible to curb these downs and maximize the ups by:
Starting with few ads before launching a full-fledged PPC campaign.
Hiring a PPC Expert who runs successful PPC campaigns for brands.
Investing quality time while making an ad to ensure it doesn’t backfire on you.
Pay-Per-Click advertising is one of those things that you need to critically look into before starting in, but if maximized efficiently yields great results. Feel free to contact us today if you need help in setting up a successful PPC campaign for your brand.
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