A good number of people – including those who are not digital marketers- know of the term “SEO.” Needless to say, it’s a buzz term in digital marketing, and it’s easy to say “I know what SEO is. It means Search Engine Optimization, the better your SEO, the higher your rank on search engine.” This is basic knowledge and there is so much to SEO that you need to know.
What exactly is SEO? You probably know this, but like stated earlier, it stands for Search Engine Optimization and is a set of techniques that increases the visibility of your website for relevant searches in search engines like Google, Bing, etc. The more visible your pages are to those who need your products or services, the higher the chances of their patronage.
Now that’s settled – here are answers to questions you’d definitely have about SEO.
- How can I tell the difference between organic and paid results?
Paid (or inorganic) results, are links that advertisers pay to search engines, and they usually appear at the top or side of a page, while organic results are results that appear for free in search engines. They appear based on an algorithm.
- What are Meta descriptions? Do I need them?
Meta descriptions appear below your page in a search engine, and they are texts that explain what your page is all about. Why they are important is because if your text is compelling, it can boost the reader’s interest in clicking your page.
- When are keywords too much on a page?
There is no exact number that is the perfect number of keywords on a page. However, using a keyword too many times attracts some kind of penalization because it results into keyword stuffing. The best advice when it comes to using keywords is to use them only when you need to, and consider the understanding of the reader.
- What is the difference between internal and inbound links?
Internal links are those links on a page on your site that takes you to another page on that same site. Meanwhile inbound links are websites that leads people to your content.
- How many internal links should I use for each page of content?
Just as you should avoid using too many keywords in your content, you should also avoid using too many links in your content. Use them only when they would improve the reader experience.
- Can I optimize my domain name to include keywords?
It’s not advisable to put keywords in your primary domain for the purpose of keyword optimization because it can hurt your SEO. It’s fine if your company name has a keyword in it, but don’t get a name stuffed with so many keywords.
- Is it compulsory I know how to code to do SEO myself?
While there are some advanced SEO tactics that requires a basic understanding of code from you, it isn’t compulsory for every part of search optimization.
- What is the difference between “indexed” and “crawling?”
Search engines crawl your site when they go through the content on your website. As they crawl your site, they index content that would show in the search engine. One important thing to note is that not every content is indexed – search engines select content to index during the crawling process.
- Can I see indexed pages?
Yes, you can. All you need to do is type in site:www.YOURDOMAIN.com and you’d see the indexed pages on your site.
- How long will it take before I see results from SEO?
The answers to the following questions (and some more) determine how quickly or slowly you see results from SEO.
How much content do you create? Are they quality content? Do they resonate with your audience? Is your site small or big? Is your domain authority weak or strong?
If your site is large and the search engine crawls it regularly, you could see results in a couple of days. For smaller sites, it would most likely take a longer time because they get crawled less frequently.
Here’s an advice: wait for a month before you consider changing your SEO strategy, and if you’re new to SEO, wait a bit longer.
Here’s another great advice – let our team of experts help you answer your questions and solve any of your SEO related problems. Contact us here and let’s get started.