A social media strategy is a necessity if your brand must succeed in the red ocean of the social media craze.
Don’t be glib, everyone is already on social media; that includes bigger businesses, conglomerates that can buy your own business thirty times over and even businesses smaller than your own. The question on the lip of every business person is, how do you scale through and grab your own share of customers?
Like with almost everything else in the world of business, you need a strategy. This should show in the very way you conduct business and even in your use of social media. Why should you use social media? How do you use social media? How do you benefit from social media? If you can’t answer these questions, you definitely need a social media strategy or you need to upscale the present strategy.
The following tips can help you with crafting a workable social media strategy:
Take stock
Where are you presently, or better put, who are you? What does your business stand for? Like the words of Beth Comstock, you have to Know thyself. Know the customer. Innovate. You have to take stock of where you are at present, this will form the basis upon which you will plan the strategy that will take your social media presence where you want it to be.
Taking stock requires you to answer questions, hard questions. Which networks are you currently active on? Are your networks optimized (photo and cover images, bio, URL, etc.)? Which networks are currently bringing you the most value (most bang for buck)? How do your profiles compare to your competitors’ profiles? Once you have done also these researches, you are ready for the next phase. Taking stock also allows you to know the next step to take.
Create a persona
Who are your ideal audience? Which social media platform do they use? The question this tip seeks to answer is who your customers are. Once you know this, the product can be fitted to suit the customers such that the product just sells itself. For example, if your ideal customer is a parent above the age of 30 in the united states. You would then craft a persona for an ideal parent over the age of 30; most likely, they would use Facebook more predominately, average income will be around $70,000 and will usually be active in sport clubs and other outdoor activities. You are getting to know your customers and to think like them.
Identify the metrics to track
Like lord Kelvin, the man who created the temperature said, if you cannot measure it, you cannot improve it. There are key metrics to measure to know whether your social media campaign is going right or not. The bottom line for anyone in business is money. A few metrics to consider measuring are:
- Conversion Rate
- Time Spent on Website
- Reach
- Brand Mentions
- Sentiment
- Total Shares
Craft a statement
The statement you are crafting here is an embodiment of the very thing you are hoping to achieve on social media. Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement. Your statement is a guiding light, make sure it shines bright enough.
Craft amazing content
Since you now know your customers, you know where they would be and their interests. All of these are enough to throw into the recipe for an engaging, amazing content. Good content is a gospel, you preach it and you can convert a customer. Contents are the building block for an amazing strategy, so get it all in focus and go convert your customers.
You are the only one that make your strategy work, so put in the work and get it done.
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